Media Create (株式会社メディアクリエイト Kabushiki Gaisha Media Kurieito) is a Japanese company that "gathers and analyzes data from the digital entertainment industry, specifically focusing on the Japanese console gaming market. Business operations include publishing, market research and consulting."[1] It is a popular website for people interested in learning the latest video game software and hardware sales figures from Japan.
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Every Friday (Japan Standard Time), the official Japanese website is updated with the top fifty selling video games of the previous week, as well as hardware sales figures for the Nintendo DS, Nintendo DS Lite, Wii, PlayStation 3, Sony PSP, PlayStation 2, Nintendo GameCube, Game Boy Advance, Game Boy Advance SP, Game Boy Micro, Xbox, and Xbox 360. Sales numbers are only provided for the top ten games on the list, but figures exist for the rest of the games on the list and beyond; they must be paid for and subscribed to. The English website only posts the placement rankings of games and the percentage ranking of hardware. However, their English data has not been updated since the beginning of 2006, indicating that their English language services have probably been discontinued or are no longer public.
Media Create competes with Enterbrain's Famitsu and MediaWorks' Dengeki PlayStation in the market for providing Japanese game sales data. Because there are three different tracking firms, there will always be three different sales numbers for any software and hardware title. Which company to trust is a matter of debate, as none of the three major trackers are ever 100% accurate and whoever tracks the highest amount of sales for a given title fluctuates.
Nintendo cites Media Create sales data during its conferences and presentations.[2]